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New Funding for HIV+ Women's Program:
HIV Prevention & Care for Black Women
  For more information, download the request for proposal here.
Risk to Reasons: Reframing and Refocusing HIV Prevention and Care for Black Women
ViiV Healthcare's Risk to Reasons initiative sets out to develop new messages, new messengers and new methods to increase awareness and action around HIV prevention for Black women of cis and trans experience. Guided by advocates across the country, the initiative creates content, funds community action and connects advocates across the country to change the impact of HIV in Black communities and get more Black women connected to prevention and care.
Risk to Reasons is shaped and steered by the Black Women's Working Group to Reframe Risk, a group of Black women living with and working in HIV convened by ViiV Healthcare who collaborated to challenge existing HIV prevention approaches and develop new insights and recommendations for communicating and connecting with Black women about HIV.
At the heart of this initiative is a challenge to the dominant framework of "risk" that has characterized HIV prevention and care. The concept of "risk" must be retired—it's unspecific, stigmatizing, and can cause people to disassociate, rather than reflect on their potential prevention needs. Instead, we propose to frame HIV prevention around the reasons that motivate and empower women to address their sexual health. Moving from risk to reasons offers an opportunity to rethink and redefine the relationship between Black women and HIV.
Risk to Reasons 2022 funding cycle for organizations in the U.S. and Puerto Rico is currently open. The deadline to submit a proposal is June 27, 2022.
For more information, download the request for proposal here.
Click here to access the online grantee portal.
All questions and inquiries should be directed to the ViiV Healthcare Help Desk at viiv@tccgrp.com
Today, Positive Action for Women represents ViiV Healthcare's continued commitment to all women in the US, especially those disproportionately affected by HIV. We believe that addressing the health disparities faced by all women of color, particularly Black women,1 across the continuum of care is a key priority in closing the gap in HIV disparities in the US.

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